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DIRECT TO CONSUMER UA 

SERVICES

We offer unparalleled, cutting edge D2C services when compared to traditional UA

TRADitional UA

Traditionally, marketing creative is shown on networks, i.e. Google, Tiktok, Mintegral, Applovin etc. When users clicks download, they are sent to Play Store / App Store / OEM stores; i.e. Samsung & Huawei are used for extra reach.
Pros: Simple UA funnel that marketers and consumers understand
Cons: Apple / Google / OEMs take 30% of IAP fees 

our services

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Direct to consumer APP UA

Marketing Creative links to a mobile browser landing page allowing users to download a D2C APK of the game.
Pros: Web shops ONLY directly integrated into app, with fees sub 10%
Cons: UA costs can be high if there is not a solid product offering ​

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Direct to CONSUMER BROWSER UA

Marketing Creative links directly to browser version of your game.​
Pros:

  • No download is required for the user, reducing costs of acquisition 

  • Web shops can be set up with fees sub 10%

  • Access to mobile and web users

Cons: User is harder to retain, as there is no app, and therefore no push notifications 

Direct to consumer UA OFFERING

In order to get FULL control over your player's purchase revenue, we propose you consider our D2C offering across BOTH browser and APK app.
 

Our combined service offers: 

  • PRO, PLUS or VIP version of the game 

  • Extra levels, characters/skins, weapons/items/upgrades

  • Access to special subscription passes

  • Special IAP purchase packs

  • 20% discount on IAPs, (discount passed back on to the user)

  • and more...

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SOFT LAUNCH OF D2C PRO APP

Minimum spend suggestion of $100k over 3 months A/B testing the whole funnel including:

  • Optimal Product Offering as a Sales/Marketing strategy

  • Optimal Creative to highlight this offering - remember creative will be very different to traditional UA here

  • Optimal Web Landing Page for High Install Conversion

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We will work with you to optimize this whole funnel from our best practices, run your UA through the PRO app “soft launch”, and give you all the learnings to be successful with your D2C PRO app. We will use (web) browser UA campaigns to test the offering of the PRO App.

D2c UA Funnel optimisation

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